Market Disruption

Market disruption refers to significant changes in an industry or market caused by new technologies, products, or business models that alter the competitive landscape. This disruption can lead to the decline or elimination of established companies that are unable to adapt to the changes. Market disruption often arises from innovative solutions that address consumer needs more effectively, disrupt existing supply chains, or create entirely new markets. Examples include the rise of digital streaming services disrupting traditional television and film industries, or the emergence of ride-sharing apps affecting taxi services. Ultimately, market disruption changes how consumers engage with products and services, prompting businesses to evolve or risk obsolescence.