BBVA underwent significant organizational changes to enhance customer service and experience. It established two global specialized areas for each client...
Customer Service
Customer Service refers to the assistance and support provided by a company to its customers before, during, and after they purchase products or services. Its primary goal is to enhance customer satisfaction by addressing inquiries, resolving complaints, and offering guidance related to the use of products or services. Customer service can be delivered through various channels, including phone calls, emails, live chat, and in-person interactions. Providing excellent customer service is crucial for building customer loyalty, fostering positive relationships, and gaining repeat business, as it directly impacts the customer’s overall experience and perception of the brand. Effective customer service involves understanding customer needs, responding promptly, and demonstrating empathy and problem-solving skills.
