Sweepstakes and Contests

Sweepstakes and contests are promotional strategies used by businesses to engage customers and promote products or services.

A **sweepstakes** is a type of lottery in which participants enter for a chance to win a prize, typically without needing to make a purchase. Entry is often open to anyone, and winners are selected randomly from the entries received. The focus is primarily on the luck of the draw, making it a game of chance.

A **contest** involves participants competing based on skill or talent to win a prize. The entry usually requires the submission of an entry that is evaluated against specific criteria (such as creativity, originality, or performance quality). Unlike sweepstakes, contests reward individuals based on merit, and winners are chosen based on their performance rather than at random.

Both sweepstakes and contests are used for marketing purposes to increase brand awareness, attract new customers, and encourage engagement with a product or service. They often have specific rules and regulations governing entry, eligibility, and prize distribution.