BBVA underwent significant organizational changes to enhance customer service and experience. It established two global specialized areas for each client...
Customer Service
Customer service refers to the support and assistance provided to customers before, during, and after the purchase of a product or service. It encompasses a range of activities aimed at enhancing customer satisfaction and fostering a positive relationship between the customer and the company. This can include addressing inquiries, resolving issues, providing information about products or services, handling complaints, and ensuring that customers have a seamless experience. Customer service can be delivered through various channels, such as in-person interactions, phone calls, email, live chat, and social media. Effective customer service is crucial for building customer loyalty, encouraging repeat business, and maintaining a positive brand reputation.
