Consumer Behavior

Consumer behavior refers to the study of how individuals make decisions to spend their resources, such as time, money, and energy, on consumption-related items. It examines the processes and factors influencing the purchasing decisions of consumers, including psychological, social, and cultural influences. This field encompasses a variety of aspects, including how consumers perceive products and brands, their motivations and needs, the impact of marketing strategies, and the role of social influences like family and peers. Consumer behavior analysis aims to understand the decision-making processes and patterns of consumers, enabling businesses and marketers to tailor their offerings, improve customer satisfaction, and enhance marketing effectiveness. Overall, it provides insights into the preferences and behavior of individuals in the marketplace.